Our Why Is in Our Name! Dil Se Is Hindi for “With Love” Which We Deliver in Every Interaction
When DilSe.IT founder Paresh Rana decided to leave the corporate world, he wanted to create solutions tailored to small and medium-sized businesses but with the same functionality available to big businesses. The word Dil Se means “with love” in the Hindi language. We chose this for our company name because it embodies the philosophy with which we do business. We treat our customers with love and care in delivering and supporting their technology. As a result, our customers can attest that we are different from other IT companies in how we do business.
Founder and Chief Technologist
Growing up in South Africa, Paresh has had his hands on technology since the mid 1980s, building computers and adding amps to his Walkman. In high school, he built and sold computers to college students. By the time Paresh reached college, he quickly recognized that he had more real-world experience than college courses were able to teach him. Out of boredom, he left college and got his first job in corporate IT at the age of 19. He worked his way up from Software Support Specialist to Systems Integrator in South Africa, and eventually his firm transferred him to Denver where he worked as the IT Director for several years.
With an aptitude for growth and challenges, Paresh left corporate to start his own IT company 15 years ago. Today DilSe.IT delivers a portfolio of IT products and services designed for small and medium-sized businesses including: data center hosting, network infrastructure services, productivity applications such as email, calendar and collaboration, security camera systems, PA/sound systems, VOIP phone systems and VPN/firewall services.
Paresh is a firm believer in open-source platforms that make leading-edge technologies affordable and accessible to small and medium-sized businesses. Paresh named his company Dil Se which means “with love” in the Hindi language. The company embodies Paresh’s personal commitment to implementing technology solutions with love and care in a way that enables companies to serve their communities. At DilSe.IT we believe business is personal.
Andy Carlson serves as CEO at DilSe.IT. After previously working for the company in 2015-2016, he rejoined the company as an investor in 2022 and assumed the overall leadership role allowing company founder, Paresh Rana to focus on his passion as Chief Technology Officer. Andy’s responsibilities include executive management and operations as well as business strategy and development. Previously, Andy was co-owner of a large Ace Hardware store in Denver, Colorado. First and foremost, Andy is an entrepreneur and business owner with a track record for “outside the box” thinking.
Andy was in the hardware retailing business for 17 years where he worked closely with Paresh Rana on the development of technologies specifically suited for small to medium-sized retailers. Prior to starting his own business, Andy was Vice President of Product Marketing at PeopleSoft (currently part of Oracle), which had merged with Denver ERP software giant J.D. Edwards, where Andy had been responsible for product and industry marketing. Prior to J.D. Edwards, Andy was responsible for sales engineering at supply chain software provider Manugistics and ProMIRA Software (currently part of Blue Yonder). Andy has also been a materials and manufacturing manager at Harris Corporation.
Andy holds an MBA in Operations and Logistics Management from The Ohio State University and a BS in Computer Science from Marietta College. Andy’s experience includes: executive management, technology sales and marketing, software product management, mergers and acquisitions, hardlines retailing, supply chain management, and lean manufacturing and procurement.
Vice President of Sales and Marketing
Justin Campo is the Vice President of Sales and Marketing at DilSe.IT bringing over 25 years of experience to this role. With proven success at start-ups, to exceeding quotas and serving in a leadership capacity at the corporate levels, Justin is a proven leader, business developer, revenue driver, and relationship builder. Justin will manage the growth strategy for Dil Se while continuing to service our existing customers, and ensuring every customer has what they need for future projects and managed IT services. Equally important to Justin are Dil Se’s vendor relationships as they pertain to taking care of our customers with the best service possible as the company grows.
In addition to his role within DilSe.IT, Justin also became a founding investor in the company in 2022. As a result, DilSe.IT acquired Justin’s previous venture: Whitesand Technology (www.whitesandtech.com), a value-added reseller of IT infrastructure products.
Prior to Dil Se, Justin worked for two Fortune 250 companies in Emerson Electric and Avnet Electronics. Additionally, Justin took a small tech start-up based in Boulder, Colorado, with a unique data center product, from ZERO in sales to over $2 million, landing multiple well known companies in the data center technology and utility power industries. Justin’s success in these roles highlight his strong drive and entrepreneurial spirit.
Justin holds a B.A. in Speech Communications from Cal State with a minor in English. Justin is skilled at public speaking and engaging people in all aspects from business to social situations. Justin prides himself on his ability to provide honest, straight-forward products and solutions while building meaningful and impactful long-term relationships.